Aran

The Concrete Jungle: Hong Kong - Day 1

Aran
The Concrete Jungle: Hong Kong - Day 1

Hong Kong.

There's a true beauty about this country that isn't easy to explain. From the never ending horizon of high rises looming over what feels like an ocean of people to the flashing neon lights and the lingering sweet aromas of the hawker food stands that tantalize the senses. The city runs wild with inspiration through its entrepreneurial spirit. Opening early. Closing late. Bargaining and bartering to make every sale. Every single inch of real estate whether several meters underground or over ground is put to effective and efficient use.

As a young company, it's hard for a place like Hong Kong to not excite and motivate us.

The excitement of navigating through new territory and unchartered lands to find new opportunities was beyond describable. We felt like voyagers. We felt like finders of a new land. A new future. A new direction.

This upcoming collection is our tribute to Hong Kong, the Concete Jungle that has taught us to be fearless and aggressive, not only in our designs but also in our brand's approach to reaching our goals. We've stepped out of comfort zone and have our pedal to the metal.

So to Hong Kong, from one concrete jungle to another, thank you for everything you've shown us especially for reminding us who we are. We are beyond grateful.